从不可能到可能

从不可能到可能

当美国另类摇滚乐队R.E.M.的歌手Micheal Stipe在1987年创作“我们所知的世界末日…“ ,和德国摇滚乐队Revolverheld的歌手Johannes Strate创作“ Die Welt steht still …”歌曲时,他们肯定猜不到,十四年后在2020年新型冠状病毒疫情危机下,他们的歌曲主题是如此应景。...
From Impossible to possible

From Impossible to possible

When Micheal Stipe of REM composed „the end of the world as we know it…“ in 1987 and Johannes Strate of the Revolverhelden wrote the song „Die Welt steht still…“ 14 years later, they certainly had no idea how topical their titles...
Leadership IN the crisis

Leadership IN the crisis

We all know the (too) fast titling of a situation as a crisis – you get more hearing and undivided attention in the digital 24/7 information stream. There is a tendency to make a hasty personal decision without taking the time to reflect and consider the larger...
The consumer in year 0

The consumer in year 0

What hasn’t been written about the consumer and his unpredictable behavior – in recent years, this has been exacerbated by social media, ZMOT (zero moment of truth) and the endless multi-optionality that this implies. I fondly remember my personal start in...
Der Konsument im Jahr 0

Der Konsument im Jahr 0

Was wurde nicht alles schon über den Konsumenten und sein unvorhersehbares Verhalten geschrieben – in den letzten Jahren noch verschärft durch Social Media, ZMOT (zero moment of truth) und die dadurch implizierte endlose Multioptionalität. Gern erinnere ich mich an...